{"id":7154,"date":"2025-11-05T09:27:51","date_gmt":"2025-11-05T09:27:51","guid":{"rendered":"https:\/\/catedragandiatp.es\/hosbec\/"},"modified":"2025-11-05T09:51:27","modified_gmt":"2025-11-05T09:51:27","slug":"hosbec","status":"publish","type":"post","link":"https:\/\/catedragandiatp.es\/ca\/hosbec\/","title":{"rendered":"Hosbec converteix la Comunitat Valenciana en pionera en compensaci\u00f3 volunt\u00e0ria d\u2019emissions tur\u00edstiques"},"content":{"rendered":"

L\u2019associaci\u00f3 empresarial hotelera i tur\u00edstica Hosbec<\/strong> ha presentat aquest dijous el balan\u00e7 del primer any de GreenHost<\/strong>, el projecte pioner que promou la implicaci\u00f3 directa dels turistes en la compensaci\u00f3 volunt\u00e0ria de la seua petjada de carboni<\/strong> a trav\u00e9s d\u2019iniciatives locals<\/strong> de reforestaci\u00f3 a la Comunitat Valenciana.<\/p>\n

Aquest primer exercici de GreenHost ha tingut com a resultat la plantaci\u00f3 de 756 arbres i la compensaci\u00f3 de 104 cr\u00e8dits de CO\u2082<\/strong> certificats pel Ministeri per a la Transici\u00f3 Ecol\u00f2gica i el Repte Demogr\u00e0fic (Miteco).<\/p>\n

Entre altres projectes en qu\u00e8 poder compensar, les primeres actuacions s\u2019han desenvolupat a Pego<\/strong>, a la zona de la Costera de Mitjanes<\/strong>, i a Gandia<\/strong>, a la Solana de la Canal<\/strong>, on s\u2019estan regenerant vessants afectades per incendis amb esp\u00e8cies aut\u00f2ctones com l\u2019olivera, el garrofer, el pi blanc o el ginebre roig. En total, la compensaci\u00f3<\/strong> generada enguany pel projecte representa un valor estimat de 12.100 euros<\/strong> en actuacions ambientals.<\/p>\n

El projecte, impulsat per Hosbec<\/strong> en el marc del conveni de col\u00b7laboraci\u00f3 amb Turisme Comunitat Valenciana<\/strong>, converteix el territori en pioner a Espanya en la compensaci\u00f3 volunt\u00e0ria d\u2019emissions tur\u00edstiques i demostra que la sostenibilitat pot integrar-se en l\u2019experi\u00e8ncia del viatger de manera senzilla i accessible.<\/p>\n

73 allotjaments adherits i compensacions reals des d\u2019un euro<\/h3>\n

En el seu primer any d\u2019implantaci\u00f3, 73 establiments tur\u00edstics de la Comunitat Valenciana<\/strong> s\u2019han adherit ja a la iniciativa, incorporant una eina digital, desenvolupada espec\u00edficament per a aquest projecte, que permet als clients calcular i compensar l\u2019impacte ambiental de la seua estada amb nom\u00e9s uns quants clics.<\/p>\n

El sistema tradueix les emissions en costos simb\u00f2lics per al visitant. Per exemple, una fam\u00edlia brit\u00e0nica que viatja amb avi\u00f3 per a passar cinc nits en un hotel de quatre estrelles a Benidorm pot compensar les 0,77 tones de CO\u2082<\/strong> generades per nom\u00e9s 3,23 euros<\/strong>. Una fam\u00edlia espanyola que arriba amb cotxe des d\u2019Albacete per a allotjar-se una setmana a Gandia neutralitza la seua petjada amb una aportaci\u00f3 de 1,38 euros<\/strong>.<\/p>\n

\n

\u201cGreenHost naix per a permetre que els nostres turistes s\u2019impliquen de manera volunt\u00e0ria en la millora de la relaci\u00f3 del seu viatge i estada amb l\u2019entorn ambiental i social de la Comunitat Valenciana. No parlem d\u2019imposar, sin\u00f3 d\u2019implicar; de convertir cada viatge en una oportunitat per a regenerar el nostre propi entorn\u201d, ha assenyalat el president d\u2019Hosbec, Fede Fuster<\/strong>.<\/p>\n<\/blockquote>\n

Sensibilitzaci\u00f3 i comprom\u00eds compartit<\/h3>\n

GreenHost no sols impulsa la compensaci\u00f3 d\u2019emissions, sin\u00f3 tamb\u00e9 la sensibilitzaci\u00f3 ambiental<\/strong> del sector tur\u00edstic. La iniciativa inclou accions formatives per a professionals, materials informatius en allotjaments i campanyes digitals adre\u00e7ades als viatgers i viatgeres.<\/p>\n

A m\u00e9s, els establiments m\u00e9s compromesos amb la compensaci\u00f3 de la seua petjada i la dels seus clients seran reconeguts amb el distintiu \u2018GreenHost Comunitat Valenciana\u2019<\/strong> en els Premis de Sostenibilitat Tur\u00edstica d\u2019Hosbec.<\/p>\n

Col\u00b7laboraci\u00f3 p\u00fablic-privada<\/h3>\n

La consellera d\u2019Innovaci\u00f3, Ind\u00fastria, Comer\u00e7 i Turisme, Mari\u00e1n Cano<\/strong>, ha subratllat durant la presentaci\u00f3 que la Generalitat Valenciana i Hosbec \u00abimpulsen el projecte GreenHost per a transformar el turisme cap a un model sostenible, digital i responsable, que equilibre el desenvolupament econ\u00f2mic amb la protecci\u00f3 de l\u2019entorn i referme la competitivitat i reputaci\u00f3 de la Comunitat Valenciana com a destinaci\u00f3 verda de refer\u00e8ncia<\/strong>\u00bb.<\/p>\n

\n

\u201cApostar per la sostenibilitat tur\u00edstica va m\u00e9s enll\u00e0 de l\u2019exig\u00e8ncia mediambiental: \u00e9s una oportunitat estrat\u00e8gica que refor\u00e7a el benestar social, la competitivitat econ\u00f2mica i la projecci\u00f3 internacional del territori\u201d, ha remarcat Cano.<\/p>\n<\/blockquote>\n

Cano ha recordat que la Generalitat est\u00e0 desenvolupant una Estrat\u00e8gia de Sostenibilitat Tur\u00edstica 2024-2028<\/strong>, la primera certificada per Aenor en l\u2019\u00e0mbit auton\u00f2mic, que s\u2019inspira en els fites globals en sostenibilitat tur\u00edstica, com el Codi \u00c8tic Mundial per al Turisme<\/strong>, i s\u2019articula al voltant de sis principis fonamentals: responsabilitat, governan\u00e7a, integraci\u00f3, adaptabilitat, comunicaci\u00f3 i innovaci\u00f3.<\/strong><\/p>\n

Hosbec ha anunciat que durant 2026<\/strong> es continuar\u00e0 ampliant la xarxa d\u2019allotjaments adherits i els projectes locals de compensaci\u00f3, consolidant la Comunitat Valenciana com a referent nacional en sostenibilitat tur\u00edstica i acci\u00f3 clim\u00e0tica local.<\/strong><\/p>\n

\n

Font: Econom\u00eda Digital Comunidad Valenciana<\/p>\n

Accedeix a la not\u00edcia ac\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019associaci\u00f3 empresarial hotelera i tur\u00edstica Hosbec ha presentat aquest dijous el balan\u00e7 del primer any de GreenHost, el projecte pioner que promou la implicaci\u00f3 directa dels turistes en la compensaci\u00f3 volunt\u00e0ria de la seua petjada de carboni a trav\u00e9s d\u2019iniciatives locals de reforestaci\u00f3 a la Comunitat Valenciana. Aquest primer exercici de GreenHost ha tingut com […]<\/p>\n","protected":false},"author":128,"featured_media":7155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1320],"tags":[],"class_list":["post-7154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies2025"],"yoast_head":"\nHosbec converteix la Comunitat Valenciana en pionera en compensaci\u00f3 volunt\u00e0ria d\u2019emissions tur\u00edstiques - C\u00e1tedra Gandia Turismo Inteligente<\/title>\n<meta name=\"description\" content=\"L\u2019associaci\u00f3 empresarial hotelera i tur\u00edstica Hosbec ha presentat aquest dijous el balan\u00e7 del primer any de GreenHost, el projecte pioner que promou la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catedragandiatp.es\/ca\/hosbec\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hosbec converteix la Comunitat Valenciana en pionera en compensaci\u00f3 volunt\u00e0ria d\u2019emissions tur\u00edstiques - 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