{"id":7003,"date":"2025-10-06T10:25:43","date_gmt":"2025-10-06T10:25:43","guid":{"rendered":"https:\/\/catedragandiatp.es\/jornada-marca-turistica\/"},"modified":"2025-10-06T10:37:05","modified_gmt":"2025-10-06T10:37:05","slug":"jornada-marca-turistica","status":"publish","type":"post","link":"https:\/\/catedragandiatp.es\/ca\/jornada-marca-turistica\/","title":{"rendered":"La C\u00e0tedra Gandia Turisme i Promoci\u00f3 acull la jornada \u201cLa marca del dest\u00ed tur\u00edstic: cap a una marca tur\u00edstica poderosa per a Gandia\u201d"},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-68e0f092-c398-8330-a1c8-dc0418d9f008-5\" data-testid=\"conversation-turn-28\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"65f23a0a-4840-47ad-bdad-f8cbefe3c83f\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"422\">La <strong data-start=\"3\" data-end=\"40\">C\u00e0tedra Gandia Turisme i Promoci\u00f3<\/strong>, amb el suport de l\u2019Escola Polit\u00e8cnica Superior de Gandia (EPSG) i de l\u2019Ajuntament de Gandia, organitza el pr\u00f2xim <strong data-start=\"163\" data-end=\"179\">29 d\u2019octubre<\/strong> la jornada <strong data-start=\"191\" data-end=\"273\">\u201cLa marca del dest\u00ed tur\u00edstic: cap a una marca tur\u00edstica poderosa per a Gandia\u201d<\/strong>, un espai de reflexi\u00f3 acad\u00e8mica i professional sobre la gesti\u00f3 de les marques tur\u00edstiques i el seu paper en la competitivitat de les destinacions.<\/p>\n<p data-start=\"424\" data-end=\"683\">En un context de creixent compet\u00e8ncia entre destinacions i de transformaci\u00f3 digital del turisme, la trobada busca analitzar els fonaments i les estrat\u00e8gies que permeten construir <strong data-start=\"603\" data-end=\"638\">marques poderoses i sostenibles<\/strong>, capaces de generar valor i diferenciaci\u00f3.<\/p>\n<p data-start=\"685\" data-end=\"1121\">La jornada estar\u00e0 condu\u00efda per <strong data-start=\"716\" data-end=\"734\">Eulogio Bord\u00e1s<\/strong>, referent internacional en planificaci\u00f3, m\u00e0rqueting i <em data-start=\"789\" data-end=\"799\">branding<\/em> de destinacions, amb m\u00e9s de 45 anys d\u2019experi\u00e8ncia i m\u00e9s de 800 projectes realitzats. La seua pon\u00e8ncia abordar\u00e0 les claus per a crear i mantindre una marca tur\u00edstica s\u00f2lida, aix\u00ed com les estrat\u00e8gies per a la renovaci\u00f3 de la marca <strong data-start=\"1029\" data-end=\"1039\">Gandia<\/strong>, en el marc de la iniciativa p\u00fablic-privada que impulsa el seu reposicionament.<\/p>\n<p data-start=\"1123\" data-end=\"1437\">La trobada est\u00e0 adre\u00e7ada a estudiants de turisme i hostaleria, professionals del sector tur\u00edstic, gestors de destinacions, empresaris\/es del sector HORECA, responsables p\u00fablics i representants de la societat civil, interessats a con\u00e9ixer les claus d\u2019una gesti\u00f3 de marca efectiva i actual.<\/p>\n<h3 data-start=\"1444\" data-end=\"1474\"><strong data-start=\"1448\" data-end=\"1474\">Programa de la jornada<\/strong><\/h3>\n<p data-start=\"1476\" data-end=\"1774\"><strong data-start=\"1476\" data-end=\"1509\">Sessi\u00f3 oberta a tot el p\u00fablic<\/strong><br data-start=\"1509\" data-end=\"1512\" \/>08.30 \u2013 09.00 \u00b7 Recepci\u00f3 i acreditacions<br data-start=\"1552\" data-end=\"1555\" \/>09.00 \u2013 09.15 \u00b7 Benvinguda institucional<br data-start=\"1595\" data-end=\"1598\" \/>09.15 \u2013 10.45 \u00b7 <em data-start=\"1614\" data-end=\"1687\">Claus per a construir i mantindre una marca tur\u00edstica realment poderosa<\/em> \u2013 <strong data-start=\"1690\" data-end=\"1708\">Eulogio Bord\u00e1s<\/strong><br data-start=\"1708\" data-end=\"1711\" \/>10.45 \u2013 11.00 \u00b7 Debat amb el p\u00fablic<br data-start=\"1746\" data-end=\"1749\" \/>11.00 \u2013 11.30 \u00b7 Descans<\/p>\n<p data-start=\"1776\" data-end=\"1962\"><strong data-start=\"1776\" data-end=\"1821\">Sessi\u00f3 dirigida a agents del dest\u00ed Gandia<\/strong><br data-start=\"1821\" data-end=\"1824\" \/>11.30 \u2013 12.45 \u00b7 <em data-start=\"1840\" data-end=\"1912\">Sessi\u00f3 de treball sobre idees i estrat\u00e8gies per a la nova marca Gandia<\/em> \u2013 <strong data-start=\"1915\" data-end=\"1933\">Eulogio Bord\u00e1s<\/strong><br data-start=\"1933\" data-end=\"1936\" \/>12.45 \u2013 13.00 \u00b7 Clausura<\/p>\n<p data-start=\"1969\" data-end=\"2139\">L\u2019assist\u00e8ncia \u00e9s <strong data-start=\"1986\" data-end=\"1998\">gratu\u00efta<\/strong> i requereix <strong data-start=\"2011\" data-end=\"2032\">inscripci\u00f3 pr\u00e8via<\/strong> a trav\u00e9s del <strong data-start=\"2046\" data-end=\"2084\">Centre de Formaci\u00f3 Permanent (CFP)<\/strong> de la UPV, que expedir\u00e0 certificats de participaci\u00f3.<\/p>\n<p data-start=\"2141\" data-end=\"2164\">\ud83d\udc49 <a href=\"https:\/\/www.cfp.upv.es\/formacion-permanente\/curso\/la-marca-del-destino-turistico-gandia-hacia-una-marca-turistica-poderosa_102643.html?idioma=va\"><strong data-start=\"2144\" data-end=\"2162\">Inscriu-te ac\u00ed<\/strong><\/a><\/p>\n<p data-start=\"2166\" data-end=\"2531\" data-is-last-node=\"\" data-is-only-node=\"\">Amb aquesta iniciativa, el <strong data-start=\"2193\" data-end=\"2255\">Campus de Gandia de la Universitat Polit\u00e8cnica de Val\u00e8ncia<\/strong> reafirma la seua vocaci\u00f3 com a f\u00f2rum acad\u00e8mic i cient\u00edfic de refer\u00e8ncia en l\u2019an\u00e0lisi dels reptes del turisme contemporani, contribuint a la <strong data-start=\"2396\" data-end=\"2428\">transfer\u00e8ncia de coneixement<\/strong> i a l\u2019<strong data-start=\"2435\" data-end=\"2530\">enfortiment dels vincles entre universitat, institucions, societat civil i sector productiu<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La C\u00e0tedra Gandia Turisme i Promoci\u00f3, amb el suport de l\u2019Escola Polit\u00e8cnica Superior de Gandia (EPSG) i de l\u2019Ajuntament de Gandia, organitza el pr\u00f2xim 29 d\u2019octubre la jornada \u201cLa marca del dest\u00ed tur\u00edstic: cap a una marca tur\u00edstica poderosa per a Gandia\u201d, un espai de reflexi\u00f3 acad\u00e8mica i professional sobre la gesti\u00f3 de les marques [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":7007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1320],"tags":[],"class_list":["post-7003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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