{"id":5087,"date":"2024-04-19T08:03:19","date_gmt":"2024-04-19T08:03:19","guid":{"rendered":"https:\/\/catedragandiatp.es\/?p=5087"},"modified":"2024-04-19T08:03:21","modified_gmt":"2024-04-19T08:03:21","slug":"plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya","status":"publish","type":"post","link":"https:\/\/catedragandiatp.es\/ca\/plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya\/","title":{"rendered":"Plataforma Intel\u00b7ligent de Destins Impulsa la Gesti\u00f3 Tur\u00edstica a Espanya"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La Plataforma Intel\u00b7ligent de Destins, liderada per Segittur, avan\u00e7a amb pas ferm despr\u00e9s de dos anys de treball, consolidant a Espanya com a pionera en la gesti\u00f3 tur\u00edstica basada en dades<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enrique Mart\u00ednez, president de l&#8217;entitat, ha revelat els m\u00f2duls que conformen esta plataforma, la licitaci\u00f3 de la qual es completar\u00e0 en dos mesos. Estos m\u00f2duls inclouen una gamma de servicis comuns i un cat\u00e0leg orientatiu perqu\u00e8 cada dest\u00ed trie segons les seues necessitats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primer pas implica la disponibilitat de 20 servicis b\u00e0sics per a tots els destins, independentment del seu nivell de digitalitzaci\u00f3. Estos servicis se centren en captar dades durant l&#8217;estada del turista, un aspecte fins ara subestimat, ja que la majoria de les dades s&#8217;obtenien abans del viatge. Este enfocament col\u00b7laboratiu entre Espanya i el sector tur\u00edstic promet millorar la competitivitat dels destins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-36-1024x772.png\" alt=\"\" class=\"wp-image-5088\" style=\"aspect-ratio:4\/3;object-fit:contain\" srcset=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-36-1024x772.png 1024w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-36-300x226.png 300w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-36-768x579.png 768w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-36.png 1124w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Font: SEGUITTUR<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este context, es van anunciar ajudes per un total de 96 milions d&#8217;euros per al desenvolupament tecnol\u00f2gic de les destinacions tur\u00edstiques. Estes ajudes, dirigides a entitats locals i comunitats uniprovincials, finan\u00e7aran el 100% de la inversi\u00f3 i brindaran assist\u00e8ncia t\u00e8cnica i formaci\u00f3. L&#8217;objectiu \u00e9s potenciar la digitalitzaci\u00f3 i la contribuci\u00f3 de dades a la Plataforma Intel\u00b7ligent de Destins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El desenvolupament d&#8217;esta plataforma se centra en proporcionar transpar\u00e8ncia i millores en la gesti\u00f3 de destinacions tur\u00edstiques, adaptant-se a les necessitats espec\u00edfiques de cadascun. L&#8217;\u00faltim pas inclour\u00e0 la creaci\u00f3 d&#8217;un espai de dades, un repositori transparent i segur que facilite l&#8217;experimentaci\u00f3 i l&#8217;intercanvi de dades entre destins i empreses. Amb este enfocament, s&#8217;espera optimitzar la gesti\u00f3 tur\u00edstica a Espanya i promoure la innovaci\u00f3 en el sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hosteltur.com\/162686_espana-pionera-en-la-gestion-turistica-basada-en-datos.html\" target=\"_blank\" rel=\"noopener\" title=\"\">Llegir mes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Plataforma Intel\u00b7ligent de Destins, liderada per Segittur, avan\u00e7a amb pas ferm despr\u00e9s de dos anys de treball, consolidant a Espanya com a pionera en la gesti\u00f3 tur\u00edstica basada en dades Enrique Mart\u00ednez, president de l&#8217;entitat, ha revelat els m\u00f2duls que conformen esta plataforma, la licitaci\u00f3 de la qual es completar\u00e0 en dos mesos. Estos [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":2683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1133],"tags":[562],"class_list":["post-5087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catedra-turisme-inteligent","category-2024-va","tag-turisme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plataforma Intel\u00b7ligent de Destins Impulsa la Gesti\u00f3 Tur\u00edstica a Espanya - C\u00e1tedra Gandia Turismo Inteligente<\/title>\n<meta name=\"description\" content=\"La Plataforma Intel\u00b7ligent de Destins, liderada per Segittur, avan\u00e7a amb pas ferm despr\u00e9s de dos anys de treball, consolidant a Espanya com a pionera en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catedragandiatp.es\/ca\/plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plataforma Intel\u00b7ligent de Destins Impulsa la Gesti\u00f3 Tur\u00edstica a Espanya - C\u00e1tedra Gandia Turismo Inteligente\" \/>\n<meta property=\"og:description\" content=\"La Plataforma Intel\u00b7ligent de Destins, liderada per Segittur, avan\u00e7a amb pas ferm despr\u00e9s de dos anys de treball, consolidant a Espanya com a pionera en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catedragandiatp.es\/ca\/plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00e1tedra Gandia Turismo Inteligente\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-19T08:03:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T08:03:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2022\/12\/descarga-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"248\" \/>\n\t<meta property=\"og:image:height\" content=\"203\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Antoni Serra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoni Serra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya\\\/\"},\"author\":{\"name\":\"Antoni Serra\",\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/#\\\/schema\\\/person\\\/8c78db56d51e181bd8ee8e270a6635aa\"},\"headline\":\"Plataforma Intel\u00b7ligent de Destins Impulsa la Gesti\u00f3 Tur\u00edstica a Espanya\",\"datePublished\":\"2024-04-19T08:03:19+00:00\",\"dateModified\":\"2024-04-19T08:03:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya\\\/\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catedragandiatp.es\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/descarga-3.png\",\"keywords\":[\"Turisme\"],\"articleSection\":[\"C\u00e0tedra Turisme Intel\u00b7ligent\",\"Valenci\u00e1 2024\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya\\\/\",\"url\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/plataforma-intel%c2%b7ligent-de-destins-impulsa-la-gestio-turistica-a-espanya\\\/\",\"name\":\"Plataforma Intel\u00b7ligent de Destins Impulsa la Gesti\u00f3 Tur\u00edstica a Espanya - 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