{"id":5014,"date":"2024-04-09T08:04:29","date_gmt":"2024-04-09T08:04:29","guid":{"rendered":"https:\/\/catedragandiatp.es\/?p=5014"},"modified":"2024-04-09T08:04:32","modified_gmt":"2024-04-09T08:04:32","slug":"turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs","status":"publish","type":"post","link":"https:\/\/catedragandiatp.es\/ca\/turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs\/","title":{"rendered":"Turespa\u00f1a llan\u00e7a campanya digital per a atraure turistes estatunidencs"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Durant el mes de mar\u00e7, l&#8217;Institut de Turisme d&#8217;Espanya (Turespa\u00f1a) va presentar la campanya \u00abYOU DESERVE SPAIN\u00bb buscant promoure a Espanya com a dest\u00ed vacacional per a la primavera-estiu 2024.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb un pressupost de 287.000 euros, la campanya, completament digital, es va enfocar a generar impacte en potencials turistes de grans ciutats estatunidenques amb vols directes a Espanya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;estrat\u00e8gia publicit\u00e0ria, alineada amb el Pla Estrat\u00e8gic de M\u00e0rqueting 2021-2024, es va centrar en v\u00eddeos digitals que destaquen diferents productes tur\u00edstics i motivacions per a diferents segments de p\u00fablic, incloent-hi turisme urb\u00e0, experi\u00e8ncies rurals i culturals. Este enfocament busca identificar i captar turistes d&#8217;alt valor que contribu\u00efsquen a la sostenibilitat del dest\u00ed, especialment aquells provinents dels Estats Units, que visiten llocs menys coneguts i consumixen diversos productes tur\u00edstics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-14-1024x576.png\" alt=\"\" class=\"wp-image-5015\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-14-1024x576.png 1024w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-14-300x169.png 300w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-14-768x432.png 768w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/image-14.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, Turespa\u00f1a continua amb la seua estrat\u00e8gia publicit\u00e0ria basada en el sistema Full Funnel, permetent dissenyar campanyes adaptades a cada etapa de l&#8217;embut tur\u00edstic. Es destaca el m\u00e0rqueting col\u00b7laboratiu amb destinacions tur\u00edstiques espanyoles, la implementaci\u00f3 de dades per a mesurar el rendiment de les campanyes i la import\u00e0ncia del contingut de qualitat en associaci\u00f3 amb cap\u00e7aleres i publicacions reconegudes internacionalment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2023, esta estrat\u00e8gia publicit\u00e0ria va generar importants resultats, incloent 880 milions d&#8217;impressions, 82 milions de visualitzacions de v\u00eddeo i una inversi\u00f3 indu\u00efda de m\u00e9s de 2.7 milions d&#8217;euros per part de les destinacions tur\u00edstiques. Amb esta campanya, Turespa\u00f1a cerca consolidar a Espanya com una destinaci\u00f3 tur\u00edstica desitjable i sostenible per als viatgers estatunidencs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tourspain.es\/es\/notas-prensa-turismo\/you-deserve-spain-2024\/?utm_campaign=boletin-anfitriones-04042024&amp;utm_medium=email&amp;utm_source=acumbamail\" target=\"_blank\" rel=\"noopener\" title=\"\">Llegir m\u00e9s<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant el mes de mar\u00e7, l&#8217;Institut de Turisme d&#8217;Espanya (Turespa\u00f1a) va presentar la campanya \u00abYOU DESERVE SPAIN\u00bb buscant promoure a Espanya com a dest\u00ed vacacional per a la primavera-estiu 2024. Amb un pressupost de 287.000 euros, la campanya, completament digital, es va enfocar a generar impacte en potencials turistes de grans ciutats estatunidenques amb vols [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":5011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1133],"tags":[1183,562],"class_list":["post-5014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catedra-turisme-inteligent","category-2024-va","tag-internacional-ca","tag-turisme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turespa\u00f1a llan\u00e7a campanya digital per a atraure turistes estatunidencs - C\u00e1tedra Gandia Turismo Inteligente<\/title>\n<meta name=\"description\" content=\"Durant el mes de mar\u00e7, l&#039;Institut de Turisme d&#039;Espanya (Turespa\u00f1a) va presentar la campanya &quot;YOU DESERVE SPAIN&quot; buscant promoure a Espanya com a dest\u00ed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catedragandiatp.es\/ca\/turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turespa\u00f1a llan\u00e7a campanya digital per a atraure turistes estatunidencs - C\u00e1tedra Gandia Turismo Inteligente\" \/>\n<meta property=\"og:description\" content=\"Durant el mes de mar\u00e7, l&#039;Institut de Turisme d&#039;Espanya (Turespa\u00f1a) va presentar la campanya &quot;YOU DESERVE SPAIN&quot; buscant promoure a Espanya com a dest\u00ed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catedragandiatp.es\/ca\/turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00e1tedra Gandia Turismo Inteligente\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-09T08:04:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T08:04:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/04\/You-Deserve-Spain_EEUU.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antoni Serra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoni Serra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs\\\/\"},\"author\":{\"name\":\"Antoni Serra\",\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/#\\\/schema\\\/person\\\/8c78db56d51e181bd8ee8e270a6635aa\"},\"headline\":\"Turespa\u00f1a llan\u00e7a campanya digital per a atraure turistes estatunidencs\",\"datePublished\":\"2024-04-09T08:04:29+00:00\",\"dateModified\":\"2024-04-09T08:04:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs\\\/\"},\"wordCount\":285,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catedragandiatp.es\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/You-Deserve-Spain_EEUU.jpg\",\"keywords\":[\"Internacional\",\"Turisme\"],\"articleSection\":[\"C\u00e0tedra Turisme Intel\u00b7ligent\",\"Valenci\u00e1 2024\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs\\\/\",\"url\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/turespana-llanca-campanya-digital-per-a-atraure-turistes-estatunidencs\\\/\",\"name\":\"Turespa\u00f1a llan\u00e7a campanya digital per a atraure turistes estatunidencs - 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