{"id":4803,"date":"2024-03-06T08:15:35","date_gmt":"2024-03-06T08:15:35","guid":{"rendered":"https:\/\/catedragandiatp.es\/?p=4803"},"modified":"2024-03-06T08:15:37","modified_gmt":"2024-03-06T08:15:37","slug":"segittur-dissenya-metodologia-per-a-mesurar-impacte-economic-del-turisme-mice-en-destins","status":"publish","type":"post","link":"https:\/\/catedragandiatp.es\/ca\/segittur-dissenya-metodologia-per-a-mesurar-impacte-economic-del-turisme-mice-en-destins\/","title":{"rendered":"SEGITTUR dissenya metodologia per a mesurar impacte econ\u00f2mic del turisme MICE en destins"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>SEGITTUR ha dut a terme una an\u00e0lisi del model de dades relacionat amb el turisme MICE (Reunions, Incentius, Congressos i Exposicions) per a desenvolupar una metodologia que permeta mesurar l&#8217;impacte econ\u00f2mic en els destins. Esta metodologia s&#8217;integrar\u00e0 en la Plataforma Intel\u00b7ligent de Destins (PID).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La falta de dades ha sigut identificada com un desafiament important per al turisme MICE, la qual cosa dificulta l&#8217;avaluaci\u00f3 de l&#8217;impacte econ\u00f2mic, social i mediambiental dels esdeveniments en els destins. Per aix\u00f2, s&#8217;ha elaborat una metodologia de mesurament en col\u00b7laboraci\u00f3 amb cinc destins: Benidorm, Bilbao, Las Palmas de Gran Canaria, M\u00farcia i Val\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La metodologia proposada inclou una \u00e0mplia gamma d&#8217;indicadors econ\u00f2mics, socials i mediambientals, que abasten aspectes com l&#8217;assist\u00e8ncia a reunions, ocupaci\u00f3 hotelera, inversions, ocupaci\u00f3, consum energ\u00e8tic i gesti\u00f3 de residus.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/03\/image-2.png\" alt=\"\" class=\"wp-image-4805\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/03\/image-2.png 800w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/03\/image-2-300x150.png 300w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2024\/03\/image-2-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Es considera comprensiva, fiable i \u00fatil per a la presa de decisions en els destins. S&#8217;espera que millore la comprensi\u00f3 de l&#8217;impacte del turisme MICE, impulse la gesti\u00f3 p\u00fablica i privada, i promoga la interacci\u00f3 entre els actors del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, s&#8217;han analitzat casos de bones pr\u00e0ctiques, com l&#8217;acc\u00e9s prioritari, la realitzaci\u00f3 d&#8217;esdeveniments accessibles, la reducci\u00f3 de pl\u00e0stics, la mobilitat sostenible i la digitalitzaci\u00f3 d&#8217;enquestes. Tota esta informaci\u00f3 est\u00e0 disponible en la web de SEGITTUR. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.segittur.es\/plataforma-inteligente\/proyectos-plataforma-inteligente\/caso-de-uso-de-turismo-mice\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Llegir m\u00e9s<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEGITTUR ha dut a terme una an\u00e0lisi del model de dades relacionat amb el turisme MICE (Reunions, Incentius, Congressos i Exposicions) per a desenvolupar una metodologia que permeta mesurar l&#8217;impacte econ\u00f2mic en els destins. Esta metodologia s&#8217;integrar\u00e0 en la Plataforma Intel\u00b7ligent de Destins (PID). La falta de dades ha sigut identificada com un desafiament important [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":4801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1133],"tags":[562],"class_list":["post-4803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catedra-turisme-inteligent","category-2024-va","tag-turisme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEGITTUR dissenya metodologia per a mesurar impacte econ\u00f2mic del turisme MICE en destins - C\u00e1tedra Gandia Turismo Inteligente<\/title>\n<meta name=\"description\" content=\"SEGITTUR ha dut a terme una an\u00e0lisi del model de dades relacionat amb el turisme MICE (Reunions, Incentius, Congressos i Exposicions) per a desenvolupar\" \/>\n<meta name=\"robots\" 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