{"id":2709,"date":"2023-02-13T10:06:44","date_gmt":"2023-02-13T10:06:44","guid":{"rendered":"https:\/\/catedragandiatp.es\/?p=2709"},"modified":"2023-02-13T10:06:45","modified_gmt":"2023-02-13T10:06:45","slug":"segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents","status":"publish","type":"post","link":"https:\/\/catedragandiatp.es\/ca\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\/","title":{"rendered":"SEGITTUR i Mastercard en les destinacions tur\u00edstiques intel\u00b7ligents"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SEGITTUR i Mastercard han signat un acord de col\u00b7laboraci\u00f3 per impulsar la transformaci\u00f3 digital dels destins tur\u00edstics intel\u00b7ligents. L&#8217;acord ha estat subscrit pel president de SEGITTUR, Enrique Mart\u00ednez, i Nicola Villa, vicepresident executiu de Relacions Governamentals de Mastercard. Ambdues institucions col\u00b7laboraran en el desenvolupament de projectes de recerca i transfer\u00e8ncia de coneixement a les entitats locals en l&#8217;\u00e0mbit dels destins tur\u00edstics intel\u00b7ligents, aix\u00ed com en el foment de la investigaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed mateix, est\u00e0 previst que, a trav\u00e9s del Hub global d&#8217;Innovaci\u00f3 en el Turisme de Mastercard, amb seu a Madrid, es dugui a terme l&#8217;intercanvi d&#8217;experi\u00e8ncies i projectes en mat\u00e8ria de noves tecnologies i innovaci\u00f3 que contribueixin a la transformaci\u00f3 digital dels destins tur\u00edstics intel\u00b7ligents i del sector tur\u00edstic en general. Per al president de SEGITTUR, \u00abaquest acord constitueix un exemple de col\u00b7laboraci\u00f3 p\u00fablic-privada en l&#8217;impuls del desenvolupament i la implicaci\u00f3 dels destins tur\u00edstics intel\u00b7ligents, aix\u00ed com una palanca per a la transformaci\u00f3 digital dels destins, la qual cosa redundar\u00e0 en una millora de la competitivitat del sector tur\u00edstic en general, i dels destins en particular\u00bb. Per Nicola Villa, vicepresident executiu de Mastercard, \u00aben Mastercard creiem fermament que les aliances p\u00fablic-privades s\u00f3n fonamentals per impulsar la innovaci\u00f3. Estem encantats de col\u00b7laborar amb SEGITTUR i de posar a la seva disposici\u00f3 el nostre Hub d&#8217;Innovaci\u00f3 en el Turisme per a construir un turisme m\u00e9s intel\u00b7ligent, sostenible i inclusiu\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"937\" height=\"618\" src=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-13-110136-1.png\" alt=\"\" class=\"wp-image-2710\" srcset=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-13-110136-1.png 937w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-13-110136-1-300x198.png 300w, https:\/\/catedragandiatp.es\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-13-110136-1-768x507.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.segittur.es\/sala-de-prensa\/notas-de-prensa\/segittur_mastercard_acuerdo_transformacion_digital_destinos\/?utm_campaign=boletin-anfitriones-09022023&amp;utm_medium=email&amp;utm_source=acumbamail\">Llegir m\u00e9s<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEGITTUR i Mastercard han signat un acord de col\u00b7laboraci\u00f3 per impulsar la transformaci\u00f3 digital dels destins tur\u00edstics intel\u00b7ligents. L&#8217;acord ha estat subscrit pel president de SEGITTUR, Enrique Mart\u00ednez, i Nicola Villa, vicepresident executiu de Relacions Governamentals de Mastercard. Ambdues institucions col\u00b7laboraran en el desenvolupament de projectes de recerca i transfer\u00e8ncia de coneixement a les entitats [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":2707,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,165],"tags":[],"class_list":["post-2709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catedra-turisme-inteligent","category-2023-va"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEGITTUR i Mastercard en les destinacions tur\u00edstiques intel\u00b7ligents - C\u00e1tedra Gandia Turismo Inteligente<\/title>\n<meta name=\"description\" content=\"SEGITTUR i Mastercard han signat un acord de col\u00b7laboraci\u00f3 per impulsar la transformaci\u00f3 digital dels destins tur\u00edstics intel\u00b7ligents. L&#039;acord ha estat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catedragandiatp.es\/ca\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEGITTUR i Mastercard en les destinacions tur\u00edstiques intel\u00b7ligents - C\u00e1tedra Gandia Turismo Inteligente\" \/>\n<meta property=\"og:description\" content=\"SEGITTUR i Mastercard han signat un acord de col\u00b7laboraci\u00f3 per impulsar la transformaci\u00f3 digital dels destins tur\u00edstics intel\u00b7ligents. L&#039;acord ha estat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catedragandiatp.es\/ca\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00e1tedra Gandia Turismo Inteligente\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T10:06:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T10:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catedragandiatp.es\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-13-110136.png\" \/>\n\t<meta property=\"og:image:width\" content=\"937\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Antoni Serra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoni Serra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\\\/\"},\"author\":{\"name\":\"Antoni Serra\",\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/#\\\/schema\\\/person\\\/8c78db56d51e181bd8ee8e270a6635aa\"},\"headline\":\"SEGITTUR i Mastercard en les destinacions tur\u00edstiques intel\u00b7ligents\",\"datePublished\":\"2023-02-13T10:06:44+00:00\",\"dateModified\":\"2023-02-13T10:06:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\\\/\"},\"wordCount\":271,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catedragandiatp.es\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Captura-de-pantalla-2023-02-13-110136.png\",\"articleSection\":[\"C\u00e0tedra Turisme Intel\u00b7ligent\",\"Valenci\u00e0 2023\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\\\/\",\"url\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\\\/\",\"name\":\"SEGITTUR i Mastercard en les destinacions tur\u00edstiques intel\u00b7ligents - C\u00e1tedra Gandia Turismo Inteligente\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/catedragandiatp.es\\\/ca\\\/segittur-i-mastercard-en-les-destinacions-turistiques-intel%c2%b7ligents\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catedragandiatp.es\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Captura-de-pantalla-2023-02-13-110136.png\",\"datePublished\":\"2023-02-13T10:06:44+00:00\",\"dateModified\":\"2023-02-13T10:06:45+00:00\",\"description\":\"SEGITTUR i Mastercard han signat un acord de col\u00b7laboraci\u00f3 per impulsar la transformaci\u00f3 digital dels destins tur\u00edstics intel\u00b7ligents. 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